Digital Insider

Guilherme Lebelson - AB InBev / ZX Ventures

Episode Summary

Guilherme Lebelson, Global VP of Direct-to-Consumer and Co-Founder at Ze Delivery, talks about the digitalisation of AB InBev and the beverage industry with our host Bernardo Lemgruber.

Episode Notes

Guilherme Lebelson, Global VP of Direct-to-Consumer and Co-Founder at Ze Delivery, talks about the first steps of AB InBev towards ecommerce, the ZX Ventures innovative model, the current boom of DTC, and the recipe behind the success of Ze Delivery.

Digital Insider is brought to you by VTEX. Read more about the digitalization of retail on the VTEX blog. For any questions, requests and invites, please contact us at podcast@vtex.com.

Further reading:

• Defining  the direct-to-consumer value proposition
• Why going direct-to-consumer is table stakes and how to develop your direct-to-consumer strategy
• VTEX's agility to power AB InBev's global digital marketplace and POS